Changes in Real Estate Advertising

Not too many years ago, if you wanted to find real estate for sale you turned to your Sunday newspaper.  Likewise, in the mid 1990’s, you could actually turn on the television and watch as local properties were displayed on a real estate channel by realtors across the country.   Nowadays, if you are serious about buying or selling real estate, you turn to the World Wide Web. 


No matter if you are a buyer or a seller; chances are you are quite familiar with searching for real estate online.  You may not know however, that real estate pros have been using the Internet to their advantage for many years.  Now with a click of the mouse you can find bank foreclosures, homes for sale by owners, realtors and brokers, as well as distressed and wholesale properties.  In fact, if you know where to look you will find that there are more properties than any one person could begin to filter through.


So where do you begin?  You can start by doing simple searches such as “distressed properties” or “rehab for sale”.  If you are new to the real estate game, you are bound to find many great deals on sites such as Ebay and Craigslist.  Believe it or not, it is actually quite simple to land a contract or two within days just by using these two sites.  If you prefer a more traditional approach to house hunting, try searching realtor websites and sites such as


There are many advantages to buying and selling real estate online.  Not only can sellers reach millions of potential buyers from anywhere around the world, but buyers, and investors in particular, can create deals on properties without so much as leaving their homes.  If the internet is not for you, don’t be dismayed.  Local newspapers still have a real estate section.  You will however, have far less to choose from than you did 5, 10 or 15 years ago. 

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